By MIYA TOKUMITSU MARCH 23, 2017
“Integrating feminism into our marketing is not a ploy, and it’s not exploitative; it’s a reclamation of how brands treat and speak to women,” proclaimed Miki Agrawal, a founder of Thinx, in a Medium post last year.
But last week, Thinx, the “period-proof” underwear and feminine hygiene company based in New York, entered the growing canon of employers that have been accused of failing to live up to their socially conscious branding. Former Thinx employees, many of them women in their 20s and 30s, allege some very un-feminist practices, including substandard pay, verbal abuse and sexual harassment. Thinx has denied the harassment allegations, made by a former employee in a legal complaint, and says other allegations about the company’s culture are inaccurate. Still, the story of Thinx has broader implications for all workers.